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  • Chase Benjamin

Using LinkedIn during COVID-19 Pandemic

Updated: Nov 12

The COVID-19 pandemic has forced B2B buyers and sellers to go digital into uncharted waters. But seriously, we all have shit to do and bills to pay so we can't just all sit on our ass. What started out as a crisis response has now become the new normal, with enormous implications for how buyers and sellers will do business in the future. We all know that this isn't an overnight fix so we need to find ways to sell and make money. I am not talking about the ghetto hustle, I am talking about the daily grind. The one whereas no one tells you how to make money or what deals or leads to go after, you need to do it yourself. The only flame under your seat are the bills that won't get paid if you don't do something about it. In a recent study by McKinsey research on decision makers’ behavior globally across industries since the crisis began reveals that the big digital shift is here to stay for quite a while.

Buyer & Seller Acceptance of the "new norm"


A shit ton of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has (and will continue to) steadily intensified even after lockdowns have ended.


Safety is one reason, but self-serve and remote interactions have made it easier for buyers to get information, place orders, and arrange service, and customers have enjoyed that speed and convenience. Only about 20 percent of B2B buyers say they hope to return to in-person sales, even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.


B2B Acceptance:

As you can see, money talks and people are more productive. Companies save money and shit gets done faster.


Thanks to McKinsey & Company for the data. We could not speak intelligently without their brains crunching numbers.

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